Social media management

Guests only book once they've seen you a few times

Guests rarely book the first time. They need to see your place several times before they trust you. With consistent, strong social media you stay in view, until they click 'book'.

Social media cases

Results on social

Two accounts I set up, optimised and grew.

Instagram feed of Villa Castaño in Estepona
Estepona · Instagram & Facebook

Villa Castaño

For this private luxury villa in Estepona I set up the complete Instagram and Facebook strategy and carried out an optimisation, from feed and highlights to content that guides guests straight to 'book direct'.

+390
new followers in 30 days
5,918
views in 30 days
1,849
profile visits
98
clicks to the link in bio (the website)
Why now, in 2026

The difference between 'nice' and 'I'm booking this'

In 2026 your guest's search starts on Instagram and TikTok, not on Google. They look at your account before they book: a stagnant profile sows doubt, a strong profile wins the booking, and delivers direct bookings without commission to the platforms. No longer a nice extra, but the difference between a home that's full and a home that stays empty.

  • Get found where travellers search now: Instagram & TikTok
  • More direct bookings, less commission to platforms
  • Your own audience that returns and recommends you
  • Trust that makes the hesitant guest book
Instagram feed of Lodge Holidays, glamping holidays
Italy · Croatia · France · Netherlands, Instagram

Lodge Holidays

From strategy to content and optimisation. In two years the account grew significantly, with far more reach and more direct bookings.

+12K
followers in 2 years
+31.4%
more accounts reached
+20%
more direct bookings
How I work

From intake to more bookings

01

Intake

You get an intake list and supply your visuals. Based on that I create a strategy with goals and content.

02

Set-up & optimisation

I position your Instagram, Facebook and TikTok strongly: from bio and highlights to a coherent content strategy.

03

Ongoing management

Fresh content every month, community management and clear reporting. Fully taken care of.

04

More bookings

An account that builds trust, stays visible and drives direct bookings.

Options & pricing

Carry on yourself, or fully taken care of

Choose a strong start or hand it over to me completely each month. All prices exclude VAT.

Instagram, Facebook & TikTok set-up & optimisation

€595
one-off, excl. VAT
  • Full set-up or make-over
  • Bio, highlights & look
  • Content strategy to continue yourself
Choose this option

No strong visuals yet? Combine with a photoshoot for content that lasts for months.

Frequently asked questions

Good to know

What does social media management for my holiday home cost?

Monthly management of Instagram and Facebook costs €745 per month, with a minimum term of 3 months, and includes 12 posts (incl. reels), 12 stories, community management and reporting. A one-off set-up and optimisation of your Instagram is €595. Both prices exclude VAT.

Which platforms do you manage?

I focus on Instagram, Facebook and TikTok, the channels where travellers get inspired and build trust before they book.

Do I supply the photos myself?

You can, but you don't have to. We use your existing visuals or combine them with a photoshoot, so you always have enough strong content.

Am I tied to anything?

The monthly management has a minimum term of 3 months, exactly the time needed to get real growth going and deliver the guaranteed 300-500 potential bookers per month. After that it continues monthly with a notice period of 1 month, so you stay flexible.

Visible without the hassle

Leave your social media to me

Curious what's possible for your account? Book a no-obligation intro call.